Sean 'Diddy' Combs & The Makers Of CIROC Announce CIROC Apple As The Nation's #1 Vodka Innovation

By Bad Boy Entertainment

Today Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium reported that CÎROC Apple is the best-selling new vodka innovation of 2016. The announcement follows the release of Nielsen research showing that CÎROC Apple has sold more cases than all other new vodka innovations this year. Just in time for the official start of the season, CÎROC Apple has also been announced as the newest variant to be added to the CÎROC Summer Collection. The collection already features CÎROC Pineapple, CÎROC Peach and CÎROC Coconut and celebrates the best combination of flavors for the summer. “I am so proud that CÎROC Apple is #1 this year,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “We always work hard to be the best – and it feels great to know that our audience loves CÎROC Apple as much as we do. Overall the brand continues to cultivate huge success by breaking boundaries and always pushing the envelope in the spirits industry.” To further encourage consumers to get into the summer spirit, CÎROC will support the Summer Collection with dedicated in-store POS, digital and social media.

Throughout the season CÎROC will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation. By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events. “The CÎROC Summer Collection offers a variety of fresh and vibrant flavors that capture the essence of the season,” said Andrea Sengara, SVP Combs Wine and Spirits. “The liquids can be enjoyed on the rocks or combined with any mixer to compliment the perfect celebration. Ciroc encourages everyone to make the most of the season and celebrate responsibly.”

The following CÎROC cocktails have been exclusively handpicked to support the CÎROC Summer Collection. These basic and easy-to-locate ingredients, when combined, produce refreshing-tasting cocktails to accompany beautiful summer days and sultry summer nights. The Apple Mojito 1.5 oz. CÎROC™ Apple 1 oz. Lime Juice .5 oz. Simple Syrup 8 Mint Leaves Splash of Club Soda The Big Apple 1.5oz. CÎROC™ APPLE 3 oz. Ocean Spray® Cranberry Juice Cocktail Garnish: Lime Wedge La Piña 1.5oz. CÎROC™ Pineapple 3 oz. Pineapple Juice Garnish: 3-5 Mint Leaves Coco Loso™ 1.5 oz. CÎROC™ Coconut 3 oz. Pineapple Juice Garnish: Orange peel White Peach 1.5 oz. CÎROC™ Peach 3 oz. Ginger Ale Garnish: Slice of Ginger & Lime Wheel CÎROC Classic Lemonade 1.5 oz. CÎROC™ Vodka 3 oz. Lemonade

ABOUT CÎROC™ ULTRA PREMIUM VODKA CÎROC™ Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC™ Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC™. The infused Vodka flavors in the portfolio to date include CÎROC™ RED BERRY, CÎROC™ COCONUT, CÎROC™ PEACH, CÎROC™ AMARETTO, CÎROC™ PINEAPPLE and CÎROC™ APPLE in addition to CÎROC TEN™ Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.