CÎROC always looks to be innovative. One of the strengths of our business is introducing new flavors. Welcoming Black Raspberry into our portfolio made sense, as its one if my favorite fruits. Packaged in a new, limited edition, sleek design, Black Raspberry will be a drink everyone will want to enjoy and have on display in their bar this season,” said Sean "Diddy” Combs Chairman of Combs Enterprises. "We continue to deliver the most successful flavors, and this will be no exception.